NEW! HAIR SERUM
a lightweight, restorative daily treatment oil that smoothes, fights frizz, and adds unmatched shine with a light rose scent.Explore More
Say hello to instant, salon-worthy color that'll leave you feeling fresh and fabulous in no time.
Infused with vitamins A and E, you can say goodbye to dry, cracked lips and hello to a soft, smooth canvas for your favorite shade
Hear it from our customer's
It is easy to apply and easy to control where I want to apply how much. I covers my gray hair very nicely. It feels natural after it is dried and blends very naturally with the rest of the hair. I like the fact that it is water resistant as well. I love this product. I make sure I do not run out of it. I think it's the best product of this kind out there so far.
I have been using this product for years. Sometimes I use a root touch up product like Clairol but am hesitant with the bother since I plan on going to hair salon within a week anyway. Does a terrific job with covering gray roots at the hairline and part line. So worth it! Just make sure you wash it out with a wash cloth before going to get your hair colored.
I have been using this product for years, but I normally get it in a medium brown color. I recently had a balayage, which made my hair a lot more red toned. This matches perfectly! I am almost 50, so I have a lot of gray hair that grows in quickly. Without this product, I would have to color my hair every 4 weeks. I seriously can't live without it. A little goes a long way and it lasts a few days, until I wash it.
This stuff is super easy to use and is great for wig wearers. I have gray hair but wear blond and brown wigs. This works perfectly for my sideburns and is as quick to use as mascara. It goes on easily and covers great. There is no clumping, and you can easily control the amount of application you want. It washes out with any shampoo.
This "Light Brown" is the perfect color for my light to medium brown (Loreal) hair. I previously had "rich merlot red" Loreal hair color and used the "Auburn" Masc A Gray Hair Mascara and while lighter than my hair color, it blended very well. I'm very pleased with the products!