101 Black
102 Copper Chestnut
103 Warm Brown
104 Medium Ash Brown
105 Auburn
106 Wheat Blonde
107 Golden Blonde
108 Natural Light Blonde
109 Ashy Blonde
110 Coffee
111 Brown
112 Light Brown
NEW! HAIR SERUM
a lightweight, restorative daily treatment oil that smoothes, fights frizz, and adds unmatched shine with a light rose scent.
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HAIR MASCARA
Say hello to instant, salon-worthy color that'll leave you feeling fresh and fabulous in no time.
Lipstick
Infused with vitamins A and E, you can say goodbye to dry, cracked lips and hello to a soft, smooth canvas for your favorite shade
Best Sellers
13 Red Night
21 Spring Love
23 Sexy
24 Sweet Tea
26 Peach Wine
27 Marigold
33 Sunset
34 Ashes of Roses
37 Blush
38 Raspberry
48 Fer-Vor
50 Orchid
52 Fade
53 Snob
60 Silky Taupe
70 Blossom
74 Pink
75 Rose
71 Joy
63 Desert Red
012 Subtle Glam
47 Leticha
31 Brandy
32 Desire
224 Brown
225 Cognac
226 Black
227 Grey
231 Green
230 Navy
603 Early Tan
604 Natural Tan
605 Deep Tan
606 Soft Sand
607 Medium Sand
608 Deep Sand
Hear it from our customer's
Kelly Hooper
It is easy to apply and easy to control where I want to apply how much. I covers my gray hair very nicely. It feels natural after it is dried and blends very naturally with the rest of the hair. I like the fact that it is water resistant as well. I love this product. I make sure I do not run out of it. I think it's the best product of this kind out there so far.
10-12-2022
Fiona P
I have been using this product for years. Sometimes I use a root touch up product like Clairol but am hesitant with the bother since I plan on going to hair salon within a week anyway. Does a terrific job with covering gray roots at the hairline and part line. So worth it! Just make sure you wash it out with a wash cloth before going to get your hair colored.
15-09-2013
NightOwl
I have been using this product for years, but I normally get it in a medium brown color. I recently had a balayage, which made my hair a lot more red toned. This matches perfectly! I am almost 50, so I have a lot of gray hair that grows in quickly. Without this product, I would have to color my hair every 4 weeks. I seriously can't live without it. A little goes a long way and it lasts a few days, until I wash it.
06-08-2016
Trinity
This stuff is super easy to use and is great for wig wearers. I have gray hair but wear blond and brown wigs. This works perfectly for my sideburns and is as quick to use as mascara. It goes on easily and covers great. There is no clumping, and you can easily control the amount of application you want. It washes out with any shampoo.
13-07-2022
Diana Wesolek
This "Light Brown" is the perfect color for my light to medium brown (Loreal) hair. I previously had "rich merlot red" Loreal hair color and used the "Auburn" Masc A Gray Hair Mascara and while lighter than my hair color, it blended very well. I'm very pleased with the products!
19-02-2016